About Us:

Based in Kansas City, LRG’s principal is Greg Lund, who brings more than 40 years of experience in the pharmaceutical, biotechnology and medical device industry.

Founded in 1996, LRG is celebrating it’s 25th anniversary of strategically specializing in advocate development, an “intentional” process of identifying, developing and nurturing the Key Thought Leader process on behalf of both US and Global clients.

LRG’s strategic approach has successfully been proven instrumental in developing a seamless Therapeutic Franchise, supporting R&D, Medical Affairs and Commercial initiatives.

LRG is globally active, collaborating within the North American, European, South American and Asian markets.

Gregory E. Lund, Principal

Advocate Development: What It Is and How LRG Does It

WHAT:

The establishment and nurturing of long-term “trust relationships” with Key Opinion Leaders, Professional Societies and Patient Advocacy Groups which facilitate positive collaboration in research, education and clinical delivery of care, all improving patient health.

HOW:

An “ intentional” strategic plan aligned with established goals, objectives and functions, resulting in an unsurpassed Position of Leadership within the Therapeutic category.

What We Do:

LRG drives an “intentional” advocate development process with Key Opinion Leaders throughout the product and franchise lifecycle, relying on its’ existing global KOL medical network to maximize development, medical and commercial advocacy strategies.

Through LRG’s extensive, global medical network, our clients have immediate “first-name-access”, backed by our historical “personal-equity-relationship”, with the scientific, academic and clinical experts, as well as their Centers of Excellence in these specific therapeutic areas:

 – Allergic Disease
 – Clinical Immunology
 – Pulmonology
 – Critical Care Medicine
 – Sleep Medicine
 – Cystic Fibrosis
 – Infectious Disease
 – Rheumatology
 – Digital Health Strategies
 – Genetics
 – Urology
 – Gastroenterology
 – Bone Metabolism
 – Endocrinology
 – Wound Care
 – Geriatrics
 – Otolaryngology
 – Ophthalmology
 – Optometry
 – Dermatology

With Whom We've Worked:

LRG has unsurpassed collaborative engagement with the Executive Staff and Officers of key International, National and Regional Professional Medical Societies and Patient Advocacy Groups including, but not limited to:

 – American Thoracic Society
 – European Respiratory Society
 – American Academy of Allergy, Asthma and Immunology
 – American College of Allergy, Asthma and Immunology
 – European Academy of Allergy, Asthma and Immunology and its’ Country members
 – World Allergy Organization and it’s Country members
 – Pan-Asian Academy of Allergy, Asthma and Immunology and its’ Country members
 – Cystic Fibrosis Foundation
 – Clinical Immunology Society
 – Western Society of Allergy, Asthma and Immunology
 – Eastern Allergy Conference
 – Eastern Pulmonary Conference
 – Aspen Allergy Conference
 – Southeastern Allergy Society
 – InterMountain Allergy and Asthma Association
 – International Nemacolin Asthma Conference
 – Global Initiative in Allergy
 – Allergy and Asthma Network
 – Allergy and Asthma Foundation of America
 – American Lung Association

Global clients include such companies as:

  • AstraZeneca
  • Sanofi
  • Novartis
  • Genentech
  • Pfizer
  • Teva
  • Nivalis
  • IVAX
  • Meda
  • Otsuka
  • Pharming
  • Hycor
  • DBV Technologies
  • Spirosure
  • Integrity CME
  • RockSolid

United States based clients include:

  • Immulogic
  • Santarus
  • AirPharma
  • Bausch + Lomb
  • Noven
  • Inogen
  • Salix
  • CareFusion
  • Zig Therapeutics

Medical Communication Companies:

  • PRI Healthcare Solutions
  • Symbiotix
  • Havas Health
  • Simpson Healthcare
  • Cohn-Wolfe
  • Syneos Agency
  • Vivo Agency

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